Course Available Through The Travel Institute

Posted on April 15, 2010

Taken from an article published in the April COMITURS Newsletter:

Wellesley, MA / Boulder, CO – The Travel Institute announced the release of a new Lifestyle Specialist course for travel agents that’s focused on sustainable travel and tourism. This course joins eight other Lifestyle Specialist courses offered by The Travel Institute each one allowing travel professionals to test and earn an industry recognized credential.

The course, sponsored by Virtuoso, was created in partnership with Sustainable Travel International (STI), a non-profit organization that promotes responsible travel and supports sustainable development. This 5-module course teaches travel counselors how to identify the characteristics and benefits of sustainable travel, integrate “green” business practices into their existing business operations, choose travel suppliers who demonstrate a commitment to sustainable travel, and explores strategies for practicing sustainable travel and tourism.

“The travel agent community is in a unique position to both service and create demand for sustainable tourism while providing their clients with more authentic and rewarding travel experiences,” explained Brian T. Mullis, president of Sustainable Travel International. “We’re happy to provide them with a distance learning solution that will help them take  advantage of the benefits of sustainable tourism.”


“Virtuoso was pleased to support the development of a sustainable travel course in collaboration with The Travel Institute and Sustainable Travel International,” says Mindy Exum, managing director of training & professional development at Virtuoso. “Global economists continue to forecast that international tourism is one of the world’s largest growing industries in the world, increasing three to six percent annually depending on location. We want to encourage awareness and the need for everyone in the travel business to
take a responsible approach to tourism so that the world’s remaining biologically diverse habitats and indigenous cultures are protected and preserved for generations to come.”
The interactive Sustainable Travel Specialist course is available online in The Travel Institute’s e-Learning Center as well as on disk. To learn more about all The Travel Institute’s Lifestyle Specialist courses, visit

About The Travel Institute
Established in 1964, The Travel Institute serves as a community of knowledge and insight for all travel professionals. Through innovative education programs, professional certifications and customized learning solutions, The Institute fulfills its non-profit mission to promote a standard of industry knowledge and excellence. For more information about The Travel Institute, visit or call (800) 542-4282.

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Certified in compliance with GREAT Green Deal requirements on sustainable tourism Silver Level

FOUR DIRECTIONS has obtained a Silver Degree Certification in Sustainable Tourism, issued by GREAT Green Deal.

FOUR DIRECTIONS is a Tour Operator and Destination Management Company -DMC- with operations in Guatemala, Belize, Mexico, Honduras and El Salvador. This year, the company undertook the challenge to certify its sustainable tourism practices and accomplished such endeavor with the Silver degree distinction. The GREAT Green Deal certificate number is CCGGD002-101-10, expiration date Sept. 16th, 2011.